The internet has evolved the consumer into becoming much more time sensitive and self empowered; expecting only the best quality, with the best experience, for the least amount of stress. This has meant we must also evolve the way we interact with consumers by shifting from advertising-to to engaging-with.

Come and join the discussion at ad:tech Sydney 2011 as our CEO, Matt Leeburn shares his latest thoughts and findings on how we can properly engage with this newly evolved creature. Matt will be joined by industry thought leaders Sharon Williams, CEO, Taurus Marketing and Warren Billington, CEO, Acxiom.

The panel session will also discuss:

• The current perception of consumers and how should you be valuing your consumers
• The strategic and practical implications for advertisers
• How your strategy should reflect the consumer behaviour: physical, digital, communication, ownership
• What consumers are prepared to pay for now and what impact does that have on business models and product development
• The cost of fail

Thursday, march 10, 2:55pm – 3:40pm

ad:tech, ad:tech Sydney, Attention Economics, buying decisions, choice, choice architecture, consumer behavior, decision theory, Interaction Dynamics, Matt Leeburn, psychology