When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea.

Because the people in South Korea work long hours they thought of an efficient way to sell their products. The Korean subsidiary Home Plus put up billboards in subway stations with their range of products, accompanied by QR, or Quick Response codes. All people had to do now is scan the QR codes with their cell phone and the groceries were delivered to their doorsteps.

HomePlus, innovative, mobile, QR codes, South Korea, Tesco, user experience, UX, virtual store

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann — author of “Game-Based Marketing” and the Gamification.co blog, and Chair of the Gamification Summit.

badges, challenges, choice, consumer behavior, decision theory, Farmville, Foursquare, Gabe Zichermann, game dynamics, game mechanics, Game-Based Marketing, gamification, leaderboards, levels, points, rewards, UI, user experience, UX

A powerful video from Resource Interactive shown at the Shop.org Annual Summit on how mobile, social media and geolocation will change shopping. Forever.

choice, choice architecture, consumer behavior, future, Future of Shopping, geolocation, Resource Interactive, Shop.org, Shop.org Annual Summit, shopping, social media